TV or not TV


Ever since Steve Jobs spoke of an integrated television set to his biographer, Walter Isaacson, that ‘could be seamlessly synced with all of your devices and with iCloud’, Apple’s own-brand HDTV has been vehemently anticipated.

Yet the alleged smart television has so far remained shrouded in mystery – and considering the barrage of leaked information and images that preceded 2011’s iPhone 5 and iPad mini launches, we’re unlikely to be witnessing any announcements in 2013, let alone 2014.

Rumours were quickly refuted that testing had already begun at Foxconn in New Taipei City (the world’s largest maker of electronic components) and that Apple might be working with Sharp on the TV’s design and display. But believers have remained undeterred.

So what can we expect from the iTV if all the hearsay is indeed true? Three sizes, perhaps, (including 32-inch and 55-inch models), all the usual apps and access to the apps store, Siri voice recognition, FaceTime, inter-compatibility with all Apple’s iOS devices, music and movie streaming, an in-built games console, and as Steve Jobs himself disclosed to Isaacson: ‘the simplest user interface you could imagine’. In terms of content, the main question is whether Apple will open the door to third-party content like the BBC iPlayer, Sky Go, 4oD and other apps we’ve seen on connected TV platforms.

Retail: tbc,

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