Columns articles

Good Business

Good Business

The Elevator team take a look at the emerging freemium business model that is being adopted by software companies all over the world. What can we learn from this growing trend? Online businesses have been breaking with convention and debunking traditionalist business models in recent years. This is most evident in the freemium type business

Console Yourselves

Rumours have been circulating that Microsoft’s next-gen Xbox console will be formally introduced at the Los Angeles E3 games exhibition on 11 June. But Sony’s recent PS4 release might just motivate an earlier April launch. Ever since Microsoft secured a range of domain names, there‘s been a bombardment of guesses as to what the next-gen

If you close a door, a window opens?

The financial landscape is rapidly changing. Bankers and clients are feeling the pinch with the rope of regulation tightening around everyone’s necks. Changes in law surrounding how the asset management industry is regulated in Switzerland have been causing something of a stir recently. Although not unexpected, the far-reaching consequences have left many hedge funds in

Rotten Fruit?

BlackBerry have had one of the toughest few years in the history of the business. With network problems and poor sales behind them does BB10, their new software, have what it takes to save the company? It seems as though RIM can’t stop the seemingly inevitable decline of the Blackberry. The brand once adored by

Rolex Oyster Perpetual Submariner

Rolex’s iconic diver’s watch, the Oyster Perpetual Submariner, had an impressively innovative facelift last year. Proving that the big players clearly wish to continue expanding their know-how with improved complications, whilst creating a thing of beauty that still tugs on the heartstrings of horological enthusiasts. Sporting a redesigned case, the rotating bezel is now equipped

Pebble E-Paper

If you need to stay on top of things, Pebble can help. Even before it was launched, Pebble E-Paper was a groundbreaking smartwatch. Launched via a Kickstarter campaign on April 11, 2012, Pebble had an initial fundraising target of $100,000. Backers spending $115 would receive a Pebble when they became available ($99 for the first

The Importance of Being Idle

Britain’s oldest man, 110-year-old Reg Dean from Derbyshire, has attributed his longevity to “being lazy”. There’s a lesson in there for all of us. According to Genghis Khan, “if you have a difficult task, give it to a lazy person. They will find the easiest way to do it.” There’s a lot of people in

The Tale Of Greed And The Vicious Circle Of Human Nature

It is one of the most commonly found symptoms of modern society, the insatiable appetite for more and that regardless of what we already have. When have you ever heard someone say: Oh I’ve got enough, I don’t need this or that, I’m happy with what I’ve got.  Such statements are rare commodities nowadays and